Owen Ashby has extensive experience of B2B sales and marketing from both agency and client side roles. Today, Owen is Co-Founder of award winning Klarifi Ltd an organisation that encourages their B2B clients to “Dare to simplify”. Klarifi combines, psychology with digital and design technology to help organisations communicate complex messages more effectively.
Collaborating with Sales to develop a richer selling experience
How to collaborate with sales to develop a robust, customer-centric value proposition, and deliver granular insight at the optimum point in the selling process. Owen Ashby, Director Klarifi, explores the challenges surrounding sales and marketing integration, and how a visual framework can help align internal departments with the customer journey.