With over 20 years management consulting experience, Mark has led multiple large-scale sales transformation projects spanning strategy, operating model redesign, process re-engineering and program management, and sales force effectiveness. He possesses deep industry expertise across Financial Services, Pharma, IT and Consumer, having worked with clients across Europe, Asia Pac and the Middle East, including Westpac, Lion, AstraZeneca, Wesfarmers and Optus. Mark has a First Class Masters of Engineering from the University of Manchester and ICAM (France); and a post graduate diploma from Cambridge University.
Integrating Marketing & Sales Around The Customer
While high-performing organisations have always sought close alignment between marketing and sales, new levels of operational integration are required to deliver the experience which today’s customer now expects. Legacy functional silos must be genuinely dissolved, with new levels of connectedness and collaboration required to hardwire relevant marketing and sales execution around the customer. In this seminar Blackdot will share practical insights for accelerating marketing and sales integration. Based on our latest research, the presentation will help you transform people, process and technology to achieve true operational integration.