Kath Pay

Holistic Email Marketing

Kath Pay
CEO & Founder, Holistic Email Marketing

Kath lives and breathes email marketing, and has over 18 years email marketing experience, and 10 years on the UK DMA Email Marketing Council. She is regarded as an industry thought leader, one of the World''s Top 50 Email Marketing Influencers, and is an internationally renowned speaker.

Kath heads up training for Econsultancy on Personalisation, and Email Marketing as well as having trained many brands on marketing automation.

Years ago she coined the phrase "Holistic Email Marketing" and she devotes her time to developing customer-centric journeys and optimal customer experiences using a holistic, multi-channel approach.

Visit Holistic Email Marketing at stand B1018.

dont miss

Marketing Automation: using a customer-first not channel-first approach

Automation is often portrayed as impersonal. But marketing automation can help you create the opposite: timely, relevant and highly personalised messages that speak to your individual customers'' needs and creates the ideal customer experience. Too often we start with technology, but if our end goal is to help our customers make decisions, then shouldn’t we be starting with the customer? By combining social psychology with automation we deliver more conversions. Day 1, 2.45pm at Theatre 7