The DMA is a UK trade association for the one-to-one marketing industry - those companies that speak directly to their customers and those companies that help them achieve this. The DMA provides best-practice guidelines and legal services for its members, who are typically marketing, advertising, and data-driven organisations.
More than 1,000 companies in the UK are DMA members. The DMA also holds industry events, conducts research and publishes reports, lobbies for legislation to support its members` business practices and has a close working relationship with the Information Commissioner`s Office. All DMA members must comply with the DMA code, which is available to read here: http://dma.org.uk/the-dma-code.