Choosing the right social media tool to power your social media marketing

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From listening tools to customer service solutions, community management, publishing, scheduling and analytics – whatever you’re after, there’s a tool for it. Some marketing software can major in one area while others attempt to offer all-in-one solutions. This has made comparing social media tools rather challenging.

There’s a wealth of excellent analysis out there on the pros and cons of various apps. Whilst this resource is invaluable in many ways, the staggering volume of information at our disposal can make it difficult to know where to start. We feel it’s time to simplify the evaluation process with a side by side comparison of four key scheduling & publishing tools: Hootsuite, Buffer, Sprout Social and ContentCal.

Why would I use a Social Media Management Tool?

We all love a bit of data right? Let’s start with some facts.

• Social media users have risen by 176 million in the last year

• People now spend more time on social media than watching TV

• In fact, global marketing spend on social media is said to be around $8.3 Billion and approximately 20% of a marketing budget.

Social Media Management tools allow individuals and businesses to save a huge amount of time scheduling and publishing posts across multiple social media networks from a single dashboard.

How do I make the right choice?

Companies need to approach social media as if it were the gateway for potential customers to meet them for the first time. Which means the product you use to publish content needs to support your approach.

When comparing social media management tools, it’s easy to get stuck in the weeds with feature by feature comparisons. Here at ContentCal we like to keep things simple.

We’ve created a side-by-side comparison of four key scheduling & publishing tools – Hootsuite, Buffer, Sprout Social and ContentCal – scoring against the high-level functionality that’s critical for creating and publishing quality content.

We started life as a social media agency, so we’ve seen a few things in our time, and there’s more to publishing tools than just scheduling posts. The best content is created through planning, preparation and participation from a team.

Similarly to Buffer, HootSuite and Sprout Social, ContentCal offers publishing and scheduling to all core social channels. Where ContentCal really comes to the fore is in its clear visual calendar, which provides a new way to create and post content, including approval flows across multiple seniorities and a clear visual calendar that provides a ‘birds-eye view’ of posts across numerous social media channels, including LinkedIn, Twitter, Facebook and Instagram.

Collaborating via a live updating calendar keeps the whole team up to speed with an at-a-glance overview of the latest edits and revisions, whilst Comments and Notifications ensure you never miss a beat. You can also store assets and campaign briefs in shared folders with Plan.

Looking for a new way to manage social media? Create a Free ContentCal account today.

Get in touch via www.contentcal.io to speak with a member of the team today. 

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