B2B Expo logo

27 & 28 MARCH 2019

ExCeL LONDON

Email & Marketing Automation: Is It Needed?

automation

The global marketing automation software market is expected to reach $7.63 billion by 2025… now that’s a big number! Email automation has become one of the most desired pieces of tech for marketers this year; it enables marketing teams to generate more ROI, by driving sales conversions as well as increasing lead generation.

So should you start using marketing automation in your email strategy? Well, yes, yes you should! Marketing automation technology by design automates particular operations within the marketing process and provides data, allowing marketers and brands alike to find who they need to target for their next campaign to be successful.

While marketing automation tools are are great way to get maximum results by doing the bare minimum, marketers still need to understand how to use this tool properly in order to get the best results. Creating a functional emailing program is a great way for any marketer to learn about automated marketing.

And automated marketing has a number of benefits. The most obvious one being that it helps marketers gain a detailed description of their target prospects. Through collected information based on a chosen customer, marketers will have a clearer understanding of their customer’s wants and needs. Marketers will then be able to respond quickly and efficiently to customer demands.

Marketing automation also helps build strong customer loyalty, as data such as previous preferences and purchases can be collected, allowing marketers to study customer behaviour accurately. This data can then be used by the sales department, as they will be able to target customers which would be future prospects for follow-up sales.

One thing automation can eliminate - which I think everyone would be happy about - is cold calls, as customers have the power to contact companies as well as choose if they want to stay or leave. Thus eliminating the need for repetitive calling. Happy days!

Every customer is unique, so they should be treated as such, and marketing automation allows marketing channels to be customised. Here, this type of automation can sort customers into different categories based on their preferences. Once categorised, companies will have a clearer understanding of what tactics will result in a greater conversion.

The marketing automation trend shows no signs of fading, seeing as its benefits continue to grow. So if you’re a marketer looking for the tools to help you gain personalised insights, generate quality leads and ultimately drive ROI, then it’s time to automate your marketing strategies!