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27 & 28 MARCH 2019

ExCeL LONDON

The Video Marketing Trends You Need to Keep an Eye On

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You cannot shy away from the camera anymore! Video is now a main part of many marketing strategies, as it allows companies to push their creative boundaries while utilising the power of technology.  

Producing video content is now an essential, but the video landscape is so expansive, sometimes it’s hard to know what avenue to go down. Luckily for you we have a few ideas of the best video trends available to you right now.

360-Degree Video

The name should be pretty self explanatory. Basically, 360-degree video is a video that allows people to see multidimensional perspectives, which change to display a certain surrounding at all angles. This kind of video has two main benefits. The first being that viewers will be treated to a customised and original video experience. Secondly, making a video like this is much easier than you think, therefore the creation of a 360-degree video won’t cause the videographer and/or the video host a great deal of hassle.

Virtual Reality (VR)

VR still seems like an alien format for a lot of businesses worldwide. However, now is the time for companies to get over their fear of it, as global revenue of VR is expected to reach $3.7 billion by 2020. 2018 should be the year businesses use VR to its full potential in order to stand out from the crowd!

Similar to 360-degree video, VR gives the customer control, allowing them to use your technology to create their own tailored experience, meaning they can connect with your business in any way they see fit.

Live Video on Social Media

Live video platforms are now readily available across social media favourites including Facebook Live YouTube Live, Instagram Story and Periscope. Live videos tend to connect with audiences for a longer period of times as consumers will spend 3X longer watching live videos.

Live videos also provide businesses with a great opportunity to connect and converse with their audience in real time, as the video host can respond to customers while the video is live. Even viewers can chat with each other through the companies’ comment stream. One final benefit of live video is how it allows businesses to make their own on-brand story, which will in turn strengthen a company’s understanding of whether or not their branding is appealing to their target audience.

Video marketing is now one of the most effective technologies businesses can use to maximise their brand exposure. And gaining an understanding of the best opportunities available for you will help you conquer the video marketing world.