A Guide to Bridging The Gap between Sales & Marketing
Sales and marketing departments strive for the same thing: generating revenue. Both do so in their own individual ways. In the middle of the two is the sales enablement department... SEE MORE
Why SMEs NEED to have a CRM system in place!
CRM systems often find themselves at the heart of the company presenting a useful means to constructively organise extensive lists of prospects, partners and clients... SEE MORE
Discussing the future of the B2B Marketing Expo, with Laura San Segundo, Group Marketing Director.
The future of the B2B Marketing Expo is unbelievably exciting! From the structure of next year's show to our expansion into the USA, big things are on the horizon... SEE MORE
Corpdata return as a partner for the B2B Marketing Expo 2019!
We are delighted to welcome back Corpdata as a partner for the B2B Marketing Expo 2019! ... SEE MORE
How Artificial Intelligence Is Changing the Way We Market
Marketers can now create a more personalised marketing process from start to finish using AI, as it gives them the power to engage with their consumers at every point of the... SEE MORE
Seven essential tips to increase your direct mail response rates
Direct mail is still one of the most effective ways to engage with customers. It has stood the challenges of the modern age of technology and grows from strength to strength ... SEE MORE
What's The Ideal Length For Your Marketing Video?
You may have heard that online videos should be 60-90 seconds long for maximum engagement... SEE MORE
Can Data Mining Strengthen Your Customer Relationship Management System?
Your process will dictate your next steps towards improving your customer experience. Your strategy needs to include certain tasks which will determine whether your improved customer journey will be a success. ... SEE MORE
A Handful of 'musts' for you content marketing strategy!
If you don’t understand the difference between B2B and B2C content marketing, then the likelihood of your B2B content strategy failing is extremely high!... SEE MORE
PARTNER ANNOUNCEMENT: DIGITAL DOUGHNUT
Digital Doughnut is a portal jam-packed with useful information for marketers and business leaders.... SEE MORE
Email & Marketing Automation: Is It Needed?
So should you start using marketing automation in your email strategy? Well, yes, yes you should!... SEE MORE
The Video Marketing Trends You Need to Keep an Eye On
Producing video content is now an essential, but the video landscape is so expansive, sometimes it’s hard to know what avenue to go down... SEE MORE
The Marketing Expo 2018 - A Record Breaking Show
2018’s instalment of The Marketing Expo took place this March at London’s ExCeL (yep, that’s what all the fuss was about)... SEE MORE
Effective Influencer Marketing
The fascination of large followings, high engagement rates and vast exposure has led almost every global brand to consider influencer marketing.... SEE MORE
Stoke Ripley has been instrumental in helping us win new business
Stoke Ripley, exhibiting at the Business Marketing Expo show, are a full service agency. ... SEE MORE
How to Implement Your Next Marketing Campaign, From Start to Finish
The initial stages of a marketing campaign are always an exciting time. You’ve already got yourself a great product, a generous budget in place, and a juicy sales target looming on... SEE MORE
Does Events Marketing Actually Work?
Events marketing can be an effective way of raising brand awareness for companies, but does it really work?... SEE MORE
Why millennials may be struggling in the workplace
Millennials are struggling in the workplace and are being labelled by bosses as self-entitled, narcissistic, lazy and tough to manage, says motivational speaker and author Simon Sinek.... SEE MORE
PRINCIPLES FOR AN EFFECTIVE WEBSITE
Nowadays it is not just enough to have a website, you have to make your website as beautiful and engaging as it is functional... SEE MORE
THE OIL OF THE MODERN ECONOMY
Data is more valuable than ever before, but is it really the new oil?... SEE MORE
Snapchat was the original messenger app to ultimately utilise smartphone cameras for messaging purposes. However, Snapchat is now facing the threat that all ‘Early Adopters’ face; fending off the pressure from... SEE MORE
The evolution of Uber
Uber is now dominating the taxi industry, which for decades had been led by local cab companies in countries around the world. How did the megacorporation completely change the industry in... SEE MORE
Tesla Cars to autonomously drive 2700 Miles
Within three to six months, Business Magnate Elon Musk expects his brand ‘Tesla’ to become completely self-driven and even be able to complete a journey going coast to coast across the... SEE MORE
6 Rules Branding and Tea Have in Common
Tea ceremonies hide many powerful messages. The act of brewing is a testament to the need for patience and evolution that every marketer, brand manager, and entrepreneur should consider when applying... SEE MORE
Why Arabs Love London
At present, there are more than 300,000 Arabs residing in London, with more than half a million spread across Great Britain. These numbers increase during the summer months by up to... SEE MORE
10 Ways direct mail could help you succeed in a GDPR world
Find out how direct mail could be the marketing channel to ensure success in a post-GDPR world.... SEE MORE
Why direct mail is an effective marketing tool
Direct mail marketing is a highly effective form of marketing, using printed materials for a company to promote its products or services, delivered direct to their recipients.... SEE MORE
top 5 reasons to attend a trade show
In order to progress professionally, you should attend and take part in as many events and exhibitions as you can!... SEE MORE
2018 – The Year of Thought Leadership
Find out how Millennials are driving the resurrection of intelligent thought leadership. ... SEE MORE
10 TIPS FOR SOCIAL MEDIA MARKETING
Choosing the right social platforms is the most important step in creating an effective Social Media strategy.... SEE MORE
B2B Marketing Update: 20 Essentials in 20 Minutes
From GDPR, to understanding your markets and customers, to planning and building campaigns that deliver results – 20 essentials in 20 minutes.... SEE MORE
Ever struggle to think of a creative idea? Go brew yourself a cuppa and think again; a new study indicates that the secret to a creative mind can be found in... SEE MORE
How B2B Organisations can Maximise Sales and Marketing Effectiveness through Personalisation
In 2013, 94% of companies agreed personalisation was critical to business success, according to The Realities of Online Personalisation Report... SEE MORE
VIDEO STRATEGY 2018: Let’s get relevant!
Which company wouldn’t dream of it? An optimal marketing/sales funnel in which future customers travel in no time from being aware to being loyal and happy customers.... SEE MORE
Navigating the perfect storm – The eCommerce future of B2B
Strategists predict that by 2019 B2B firms will spend more on e-commerce technology than online retailers. But why is this? In an area that has long been rejected or at best... SEE MORE
Five Steps to create a Marketing Effectiveness culture
Marketing effectiveness measures how businesses are benefiting from the amount of investment spent on marketing and the ROI in terms of brand awareness, loyalty and profits. ... SEE MORE
The 3 E’s of Digital Sales and Marketing
Digital has been spoken many times about in the context of a pure digital marketing approach often with respect to consumer marketing; however digital and digital applications have played a key... SEE MORE
What’s your business marketing score? Could you beat the benchmark?
With the B2B exhibition only a few months away, exhibitor Jodie Williams, Director at The Marketing Pod, is urging businesses to make 2018 the year they optimise their marketing strategy.... SEE MORE
GDPR - The Facts
After the General Data Protection Regulation (GDPR) was adopted by the European Parliament back in April 2016, firms were given a two-year grace period to conform with this new legal framework... SEE MORE
5 TED articles to motivate you in the new year
The new year is always a tricky time to negotiate. Between the standard resolutions of eating healthily and going to the gym, it can sometimes feel overwhelming and soon enough, the... SEE MORE
4 Ways to Use Media Intelligence
Media intelligence, also known as media monitoring, is very versatile. In this blog we’ll be looking at just 4 of the ways media intelligence can make our lives easier and improve our... SEE MORE
Adding science to the art of marketing!
Marketing is a science rather than gambling with blind trials. Managers should understand its dimensions and analyse it using scientific methods. The first step to marketing is segmentation of targeted... SEE MORE