Choosing the right social media tool to power your social media marketing

Companies need to approach social media as if it were the gateway for potential customers to meet them for the first time. Which means the product you use to publish content...
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3 Reasons You’re Losing Social Media Followers…and How to Make Them Stay

More often than not, when followers are leaving you, ‘It’s not them, it’s you.’ Take a step back to get to know everything about your 2017 audience. Then, create a consistent...
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Can you confidently report on your analytics?

In today’s data-abundant and digitally-advanced world, measuring the potency of your marketing campaigns from conception to completion is not only absolutely necessary, but completely possible. There is no excuse for not...
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Sales Leads: Achieve Quick and Easy Growth

Did you know it costs 5-6 times more to acquire a new customer than to retain an existing one?...
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10 Ways to increase traffic to your website

Having a website is a perfect way to gaining more clients and promoting your services online. However, getting people to your website can be difficult. Here are our top tips on...
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4 hacks for a winning B2B video marketing strategy

Can B2B make an impact with the power of video? Of course, and indeed we could go as far as to say that for businesses of all sizes, there is...
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Content to Improve B2B Lead Generation

The marketing environment has changed. Outdated and interruptive ‘outbound marketing’ methods have quickly lost their effectiveness. In the digitally connected and always-on world we live in, your potential prospects are highly educated,...
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Going Global

Sean King, CEO of content marketing agency SevenC3, on why B2B content has never been more important and why global now really does mean global…...
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Engage Community Members Across Platforms to Drive Growth

Regardless of the type of business you’re in, if you’re developing and supporting communities on sites like BrightTALK, it’s important to continuously engage your audience to maintain their interest and grow...
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How to win customers and keep them

Developing good relationships, the right relationships, and profitable relationships is so critical to performance. But like many businesses you may be struggling to attract appropriate prospects, nurture them through the sales...
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Why experience is your smartest investment in 2017

Digital innovation isn’t driven by Silicon Valley, Silicon Roundabout or any other silicon-based landmark—it's driven by your customers....
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SEO CASE STUDY – ‘Website Reviews’ 5-hour Keyword Research Case Study

Exhaustive and relevant Keyword Research and careful On-Page Optimisation are essential to ranking more highly in the Search Engine Results Pages – but still people remain unconvinced as to the effectiveness...
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Will AI kill the PPC star?

Tech analysts have been discussing Artificial Intelligence (AI) for years, but only now is it moving out of the labs and into mainstream production. But what does this mean for the...
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How predictive B2B marketing analytics drives increased revenue

According to Forrester, 89% of B2B marketers now have predictive on their roadmap. Whilst awareness of predictive marketing is increasing in the UK, many senior marketing executives are not clear as...
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Dashboards the route to real marketing ROI

Measuring return on investment (ROI) in marketing can be tricky. Organisations recognise the benefits of marketing, such as thought leadership, credibility and brand awareness , but the challenge is to accurately...
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B2B Sales Success via Distributors

Approached correctly, selling through distributors can be as powerful as selling direct. Here, Clear B2B outlines three key areas for success....
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Strong Customer Engagement

Even with the ability for us to view customers individually, we as Marketers still have obstacles to face when targeting customers. One of these challenges can be, engaging with them at...
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Why B2B Marketeers Need To Drive Customer Experience

It’s the buzzword setting meeting rooms alight, but what exactly is CX and why is it so important for B2B Marketing planning? Associate Director Julie Tickell demystifies the whole process and...
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Email Reputation

Ensuring you have a good reputation to do business and attract the right team is a primary focus of any business. Without it, your brand will not gain the market penetration...
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The need for print digitization and its options

When the iPhone was introduced in 2007, only few of us guessed that this would initiate the start into a new era of media consumption. Shortly after the iPhone the iPad...
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Elements of a Killer Landing page

Landing pages exist to serve one purpose: getting website visitors to move deeper into your website and hopefully enquire about your goods/ services. Below we've shared elements of a great landing...
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What is keyword ranking?

The Keyword Ranking metric measures your search engine rankings for targeted keywords, and analyses changes in that ranking over time. When it comes to search engine marketing, this is the quintessential...
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Content still rules!

In 1996 when Bill Gates famously coined the well used phrase ‘content is king’, not only was he making an accurate prediction for the future, but he was also setting a...
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Email Authentication

Email authentication enables Internet Service Providers (ISPs) such as Gmail, Yahoo etc to properly identify the sender of the email so it can make smarter decisions about where your mail is...
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Email campaign tracking with Google Analytics

A short how-to and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics...
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Top Tips and Trends for PR and Marketing in 2017

As an attendee of the B2B Marketing Expo 2017, you know how important it is to stay on top of communications trends. At the very least, you need a clear understanding...
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What Marketing Automation Platform is Right for your Business?

So you’re thinking of scaling up your business’ marketing activity with a powerful marketing automation platform. But what marketing automation platform is right for your business? What are you looking to...
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Three Reasons Why You Should Look Towards Marketing Automation

Marketing automation is today's platform from which marketers are delivering their content. Here are three ways MA technology will bring a smile to your face. ...
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C-suite Marketing: who are they, what is it and Why do it

C-suite marketing is increasingly talked about today, but why? What is their relevance or importance? What should I do with them as a B2B marketing?...
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Differentiation for Retail brands is still possible

Everybody we know owns a mobile phone and uses it incessantly, almost obsessively, to do pretty much everything, wherever they might be. This reality we live in, is making us extremely...
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6 Ways to Get People Talking About Your Event

Every good event manager knows how important online engagement is in ensuring their events are a success. Engagement essentially means getting people to interact with your brand and it shouldn’t just...
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5 Reasons to Attend a Marketing Expo

Most networking happens on a local level, it’s just a matter of geographical convenience. However as even small businesses trade internationally now, Its important to network with people from as far...
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Why is solid implementation so important?

Nearly every business has a business website now – indeed, it’s likely that most of your competitors do. So how are potential customers supposed to find you over a competitor...
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What is Growth-Driven Website Design?

I need a new website - my one sucks - but I don’t want to spend months redesigning it and rebuilding it! You have finally realised that you have to bite...
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Overcome your writing nightmares today!

There comes a time in any writer’s career where they quite literally seem to run out of words. Writer’s block is common and can have disastrous effects on a writer’s confidence....
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6 Good Reasons to Combine Your PR and Content Marketing Strategies

PR and content marketing share a common goal: to create a quality message related to our brand, relay and amplify. Because of this shared and common goal, there is much to...
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We built a Marketing A.I. and it’s scary

Protocol CEO talks about the journey to building a new virtual marketer Soto powered by Machine Learning...
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How to keep your Marketing team motivated

The world of marketing depends on innovation and creativity. A team that isn’t motivated will struggle to find inspiration and as a result the whole organisation can suffer. As an integral...
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Prepare for PR Crisis with These 6 Tactics

Just because we have a social media manager who can push a message out in 140 characters or less several times a day doesn’t mean we have a mechanism in place...
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Email List Quality

We’ve all heard the term ‘clean subscriber list’ but how many companies out there actually place this as a priority when setting their email strategy goals? In a recent Email List...
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Entry Deadline for the UK Professional Sales Awards 2017 - in late February!

With just over 3 weeks to go until entry deadline, why not inspire your staff and provide them with a wonderfully motivating experience by entering your organisation, team or special individuals...
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15 Ways To Acquire FREE Users For Your Mobile App

Acquiring users to your app through paid app install campaigns (also referred to as Paid User Acquisition) works effectively if done correctly. Many app developers, publishers and marketers rely heavily...
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Creating a B2B Digital Marketing Plan for 2017

Don't get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing!...
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How to turn your customers into your salesforce!

Wouldn’t it be fantastic if you could acquire a brand new sales force and in the process create a torrent of Low Cost / No Cost Leads through the front door...
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What Should your Digital Marketing Strategy Look Like?

I get asked this question a lot! It’s a great question, but unfortunately there is no straightforward answer. It comes in different guises and phrases....
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7 Steps for Optimised Lead Generation from Social Media

When it comes to content marketing, lead generation and sales are listed as the most important goals or objectives for B2B marketers. ...
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3 ways to make the most of Twitter at the B2B Marketing Expo

If you are a regular delegate at industry conferences and events you’re probably well briefed on the benefits of using Twitter at conferences to engage with other delegates, sponsors and speakers. ...
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Social Selling: How Employee Advocacy Transforms the Buyer’s Journey

Every social seller’s objective is to share the right content at the right time, in order to engage prospects and provide context that informs purchasing decisions. At any one time, a...
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Important considerations when choosing your exhibition giveaways

If you are exhibiting in 2017, you will most likely be getting all your preparations underway with designing your stand and ordering furniture and display units to showcase your business the...
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Virtual Reality: The Next Step For Communications?

From Alexander Graham Bell’s phone to Mark Zuckerberg’s Facebook Messenger, we’ve come a long way since scratching on clay and most of the progress has been in the last 100 years....
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Why Choose An Agency For App Marketing Over Universal App Campaign

If you are planning to market your app, you may be deciding whether you should use a digital marketing agency, or whether you should ‘go it alone’ and turn to Google’s...
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B2B Marketing Trends 2017

Since we're fast-approaching 2017, it's a natural time for all marketers to review the marketing tactics they've used this year and assess their approaches against the industry average. For marketers involved...
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Why Social Selling is important for B2B

I suspect that one of the first things you do when you thinking of buying anything is that you go online and do a search, am I right? Your customers...
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Getting it Right on Twitter: 10 Dos and Don'ts for building a Strong B2B Social Media Strategy

While many B2C brands seem to have hit the social media strategy jackpot, social media can still be a scary place for many B2B marketers. To stop the greys from sprouting,...
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247 EmailData’s ‘Top Tips’ for attending B2B Marketing Expo

March might seem a long way away, but before we know it, Christmas will have been and gone and 2017 will be in full swing. So, in order to maximise the...
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The Workplace as We Know It Is Changing: What Does This Mean for Employee Engagement?

Some serious changes are hitting workplace culture. Our question is: what do these changes mean for employee engagement, the ways in which companies communicate with their employees, and how brands are...
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SPORTS & ENTERTAINMENT ENTHUSIAST: INDIVIDUAL AND CORPORATE PLAYGROUND

Corporate Hospitality events are about engaging with existing customers, targeting potential new business, motivating employees, networking with the media, creating a positive impression, and lots more......
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Sales and Marketing Innovation Awards 2017

The 2017 Sales Innovation and B2B Marketing Awards will be held on the 28th & 29th March at ExCel London, if you think you have what it takes to be an...
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