Can Data Mining Strengthen Your Customer Relationship Management System?

Your process will dictate your next steps towards improving your customer experience. Your strategy needs to include certain tasks which will determine whether your improved customer journey will be a success. ...
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A Handful of 'musts' for you content marketing strategy!

If you don’t understand the difference between B2B and B2C content marketing, then the likelihood of your B2B content strategy failing is extremely high!...
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PARTNER ANNOUNCEMENT: DIGITAL DOUGHNUT

Digital Doughnut is a portal jam-packed with useful information for marketers and business leaders....
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Email & Marketing Automation: Is It Needed?

So should you start using marketing automation in your email strategy? Well, yes, yes you should!...
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The Video Marketing Trends You Need to Keep an Eye On

Producing video content is now an essential, but the video landscape is so expansive, sometimes it’s hard to know what avenue to go down...
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The Marketing Expo 2018 - A Record Breaking Show

2018’s instalment of The Marketing Expo took place this March at London’s ExCeL (yep, that’s what all the fuss was about)...
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Effective Influencer Marketing

The fascination of large followings, high engagement rates and vast exposure has led almost every global brand to consider influencer marketing....
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Stoke Ripley has been instrumental in helping us win new business

Stoke Ripley, exhibiting at the Business Marketing Expo show, are a full service agency. ...
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How to Implement Your Next Marketing Campaign, From Start to Finish

The initial stages of a marketing campaign are always an exciting time. You’ve already got yourself a great product, a generous budget in place, and a juicy sales target looming on...
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Does Events Marketing Actually Work?

Events marketing can be an effective way of raising brand awareness for companies, but does it really work?...
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Why millennials may be struggling in the workplace

Millennials are struggling in the workplace and are being labelled by bosses as self-entitled, narcissistic, lazy and tough to manage, says motivational speaker and author Simon Sinek....
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PRINCIPLES FOR AN EFFECTIVE WEBSITE

Nowadays it is not just enough to have a website, you have to make your website as beautiful and engaging as it is functional...
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THE OIL OF THE MODERN ECONOMY

Data is more valuable than ever before, but is it really the new oil?...
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Snap-splat?

Snapchat was the original messenger app to ultimately utilise smartphone cameras for messaging purposes. However, Snapchat is now facing the threat that all ‘Early Adopters’ face; fending off the pressure from...
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The evolution of Uber

Uber is now dominating the taxi industry, which for decades had been led by local cab companies in countries around the world. How did the megacorporation completely change the industry in...
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Tesla Cars to autonomously drive 2700 Miles

Within three to six months, Business Magnate Elon Musk expects his brand ‘Tesla’ to become completely self-driven and even be able to complete a journey going coast to coast across the...
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6 Rules Branding and Tea Have in Common

Tea ceremonies hide many powerful messages. The act of brewing is a testament to the need for patience and evolution that every marketer, brand manager, and entrepreneur should consider when applying...
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Why Arabs Love London

At present, there are more than 300,000 Arabs residing in London, with more than half a million spread across Great Britain. These numbers increase during the summer months by up to...
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10 Ways direct mail could help you succeed in a GDPR world

Find out how direct mail could be the marketing channel to ensure success in a post-GDPR world....
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Why direct mail is an effective marketing tool

Direct mail marketing is a highly effective form of marketing, using printed materials for a company to promote its products or services, delivered direct to their recipients....
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top 5 reasons to attend a trade show

In order to progress professionally, you should attend and take part in as many events and exhibitions as you can!...
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2018 – The Year of Thought Leadership

Find out how Millennials are driving the resurrection of intelligent thought leadership. ...
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10 TIPS FOR SOCIAL MEDIA MARKETING

Choosing the right social platforms is the most important step in creating an effective Social Media strategy....
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B2B Marketing Update: 20 Essentials in 20 Minutes

From GDPR, to understanding your markets and customers, to planning and building campaigns that deliver results – 20 essentials in 20 minutes....
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Brewing Creativi-tea

Ever struggle to think of a creative idea? Go brew yourself a cuppa and think again; a new study indicates that the secret to a creative mind can be found in...
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How B2B Organisations can Maximise Sales and Marketing Effectiveness through Personalisation

In 2013, 94% of companies agreed personalisation was critical to business success, according to The Realities of Online Personalisation Report...
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VIDEO STRATEGY 2018: Let’s get relevant!

Which company wouldn’t dream of it? An optimal marketing/sales funnel in which future customers travel in no time from being aware to being loyal and happy customers....
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Navigating the perfect storm – The eCommerce future of B2B

Strategists predict that by 2019 B2B firms will spend more on e-commerce technology than online retailers. But why is this? In an area that has long been rejected or at best...
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Five Steps to create a Marketing Effectiveness culture

Marketing effectiveness measures how businesses are benefiting from the amount of investment spent on marketing and the ROI in terms of brand awareness, loyalty and profits. ...
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The 3 E’s of Digital Sales and Marketing

Digital has been spoken many times about in the context of a pure digital marketing approach often with respect to consumer marketing; however digital and digital applications have played a key...
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What’s your business marketing score? Could you beat the benchmark?

With the B2B exhibition only a few months away, exhibitor Jodie Williams, Director at The Marketing Pod, is urging businesses to make 2018 the year they optimise their marketing strategy....
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GDPR - The Facts

After the General Data Protection Regulation (GDPR) was adopted by the European Parliament back in April 2016, firms were given a two-year grace period to conform with this new legal framework...
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5 TED articles to motivate you in the new year

The new year is always a tricky time to negotiate. Between the standard resolutions of eating healthily and going to the gym, it can sometimes feel overwhelming and soon enough, the...
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4 Ways to Use Media Intelligence

Media intelligence, also known as media monitoring, is very versatile. In this blog we’ll be looking at just 4 of the ways media intelligence can make our lives easier and improve our...
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Adding science to the art of marketing!

Marketing is a science rather than gambling with blind trials. Managers should understand its dimensions and analyse it using scientific methods. The first step to marketing is segmentation of targeted...
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ExtraMile Spotlight - Major News Stories from the World of Digital

Technology is constantly evolving. New and exciting advancements are taking place all the time – whether it’s the development of Artificial Intelligence or an update on our favourite piece of tech,...
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How Brands Can Ride the Stranger Things Eighties Wave

Our culture nowadays is one of remixing and reworking older things, presenting them in a fresh way. Those kids who grew up in the Eighties are now the people creating art,...
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5 Marketing Automation Hacks

Marketing automation is essentially the use of technology to advance operational efficiency and sales growth. In 2015, it was predicted that marketing automation will be amongst the most piloted marketing technologies, and...
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10 Ways Marketing Will Change in 2018

For the average business owner or marketer, trying to keep up with the latest marketing strategies and stay one step ahead of your competitors can be a challenge. The methods used...
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The IDM Partnership Announcement!

We are pleased to announce that the IDM will be joining us again at March's show. Read more here.....
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5 Steps How to Build Your LinkedIn Lead Generation Machine

Do you know that 80% of all B2B social leads come from LinkedIn? Studies show that LinkedIn is 300% more effective for lead generation than any other social media network! ...
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Social media leaks: How to handle the aftermath

Social media. A blessing and a curse all within the same breath. You get to target your key demographic with little to no cost, but also run the risk of exposing...
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