Navigating the perfect storm – The eCommerce future of B2B

Strategists predict that by 2019 B2B firms will spend more on e-commerce technology than online retailers. But why is this? In an area that has long been rejected or at best...
SEE MORE

Five Steps to create a Marketing Effectiveness culture

Marketing effectiveness measures how businesses are benefiting from the amount of investment spent on marketing and the ROI in terms of brand awareness, loyalty and profits. ...
SEE MORE

The 3 E’s of Digital Sales and Marketing

Digital has been spoken many times about in the context of a pure digital marketing approach often with respect to consumer marketing; however digital and digital applications have played a key...
SEE MORE

What’s your businesses marketing score? Could you beat the benchmark?

With the B2B exhibition only a few months away, exhibitor Jodie Williams, Director at The Marketing Pod, is urging businesses to make 2018 the year they optimise their marketing strategy....
SEE MORE

GDPR - The Facts

After the General Data Protection Regulation (GDPR) was adopted by the European Parliament back in April 2016, firms were given a two-year grace period to conform with this new legal framework...
SEE MORE

5 TED articles to motivate you in the new year

The new year is always a tricky time to negotiate. Between the standard resolutions of eating healthily and going to the gym, it can sometimes feel overwhelming and soon enough, the...
SEE MORE

4 Ways to Use Media Intelligence

Media intelligence, also known as media monitoring, is very versatile. In this blog we’ll be looking at just 4 of the ways media intelligence can make our lives easier and improve our...
SEE MORE

Adding science to the art of marketing!

Marketing is a science rather than gambling with blind trials. Managers should understand its dimensions and analyse it using scientific methods. The first step to marketing is segmentation of targeted...
SEE MORE

ExtraMile Spotlight - Major News Stories from the World of Digital

Technology is constantly evolving. New and exciting advancements are taking place all the time – whether it’s the development of Artificial Intelligence or an update on our favourite piece of tech,...
SEE MORE

How Brands Can Ride the Stranger Things Eighties Wave

Our culture nowadays is one of remixing and reworking older things, presenting them in a fresh way. Those kids who grew up in the Eighties are now the people creating art,...
SEE MORE

5 Marketing Automation Hacks

Marketing automation is essentially the use of technology to advance operational efficiency and sales growth. In 2015, it was predicted that marketing automation will be amongst the most piloted marketing technologies, and...
SEE MORE

10 Ways Marketing Will Change in 2018

For the average business owner or marketer, trying to keep up with the latest marketing strategies and stay one step ahead of your competitors can be a challenge. The methods used...
SEE MORE

The IDM Partnership Announcement!

We are pleased to announce that the IDM will be joining us again at March's show. Read more here.....
SEE MORE

5 Steps How to Build Your LinkedIn Lead Generation Machine

Do you know that 80% of all B2B social leads come from LinkedIn? Studies show that LinkedIn is 300% more effective for lead generation than any other social media network! ...
SEE MORE

Social media leaks: How to handle the aftermath

Social media. A blessing and a curse all within the same breath. You get to target your key demographic with little to no cost, but also run the risk of exposing...
SEE MORE

4 reasons why your eCommerce site isn’t converting

Deciding to take your business online and offer your products for sale with just the click of a button is no longer the way of the future, but something that all...
SEE MORE

8 Key Questions to ask when starting a website project

Embarking on a new digital project can be 3 things: costly, stressful and daunting. You want to get it right; craft the perfect website for your product or service, but don’t...
SEE MORE

SEM: How it works and what’s included

Whether you’re a small start-up business or a million-pound turnover company, the end goal is the same: growth. You’ve identified that it’s time to evolve the website to accommodate an increase in...
SEE MORE

5 FAQs to take the confusion out of re-marketing

Everybody knows that the concept of remarketing is a good idea, but implementing it within their marketing strategy is another story. The biggest reason for this is because it’s still a...
SEE MORE

Congratulations To All Our Winners!

Our B2B Expo would not be complete without the Innovation Awards - which take place every year on day two of our mammoth marketing event. These awards are a collection of...
SEE MORE

3 Reasons You’re Still Not Aligned With Sales

Demandbase takes us through why a majority of B2B marketers are still struggling to align with Sales and what they can do to align both areas... ...
SEE MORE