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RUNNING
ALONGSIDE:
B2B Marketing Expo 2018 B2C Marketing Expo 2018 Marketing Technology Expo 2018 Call & Contact Centre Expo 2018 Sales Innovation Expo 2018
Show Dates: 21 & 22 March 2018, ExCeL London

workshop

Smart Insights Masterclass

Learn the latest techniques to Plan, Manage and Optimize your digital marketing to compete online in this masterclass for marketing, ecommerce and technology managers.

Research by Smart Insights shows that over 30% of businesses already have a transformation programme in place, with another 33% businesses looking to launch their digital transformation programme in the next year.

The Transform Digital 2018 Masterclass will help marketers review their digital transformation strategy and gives different sector examples and practical advice on where to prioritise. The masterclass will feature Smart Insights CEO Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice plus specialist expert commentators covering the latest trends in digital marketing you need to act on in 2018.

At a Glance

  • Digital opportunities: Forecasting the growth potential
  • Strategy and planning: How to use a more strategic approach across all digital channels
  • Marketing technology: Recommendations on the essential services and how to maximise ROI
  • Sector examples: Be inspired by examples from B2B, retail, travel, financial services and more
  • Digital dashboards and KPIs: Use a more data-driven actionable analytics approach
  • Optimisation: How do you benchmark your approach to take performance to the next level
dont miss

Schedule


Wednesday

  • 11:00 - Transforming Multichannel marketing
  • 12.00 - Transforming Email marketing and Automation
  • 13.00 - Transforming Digital Experiences
  • 14.00 - Transforming Search Marketing
  • 15.00 - Transforming Martech
  • 16:00 - Transforming Social Media

Thursday

  • 11:00 - Transforming Multichannel marketing
  • 12.00 - Transforming Email marketing and Automation
  • 13.00 - Transforming Digital Experiences
  • 14.00 - Transforming Search Marketing
  • 15.00 - Transforming Martech
  • 16:00 - Transforming Social Media