Smarter Approach To Digital
Digital marketing is getting smarter, and it’s vital that your digital strategy evolves quickly. The old rules of SEO, content marketing and lead generation simply aren’t relevant in 2018. To succeed, you need to take a new approach, understand the needs of your audiences more than ever before, and develop a strategy that will work harder and give you better results.
Building an optimising an automation strategy to take your sales and marketing to the next level
How optimising your marketing automation strategy can take your sales and marketing operation to the next level.
- Building an effective acquisition strategy to meet your business objectives.
- Ensuring that every marketing channel is working as hard as possible to generate and nurture sales leads.
- Ensuring that your sales operation is fully aligned with your automation strategy.
- Putting in a framework for clear, objective reporting.
Making the mundane inspiring: Creating compelling and effective content, no matter what you sell.
How to develop an exciting content marketing strategy that gets results – even if you don’t work for an exciting energy drink brand, trendy social media stalwart or a brash bookmaker.
- Why marketers need to look beyond the headline case studies to develop content that works.
- How content can be used to get audiences excited about even the most mundane of products.
- The metrics that really matter in determining the success of your content marketing strategy.
What your SEO agency should be telling you in 2018
The metrics that really matter in determining the success of your content marketing strategy.
- The emerging trends in search in 2018 and beyond.
- The key issues that you will face with your SEO strategy, and how you need to approach them.
- What your agency should be telling you in 2018.
How to identify your target audience and transform them from customers to advocates through amazing content
Most B2B marketers focus their efforts reaching the CEO, but they are rarely the person that you can – or need to - engage. We discuss who you should be focusing your marketing on, and how you can reach them.
- How to identify the key pain points that you solve, and the person within the organisation that’s suffering from that headache.
- How to produce the right content to tackle those pain points, and reach those key audience personas.
- How to turn your target audiences into your advocate within an organisation.
How to create a fully integrated digital strategy
Content marketing doesn’t work if you’re creating content in silo. The whole business, from the SEO and PR team, right through to your customer service teams, needs to be a part of that process.
- How a fully integrated strategy gives your content vibrancy, depth and tells a compelling story.
- How to ensure that you’re producing content that tackles the needs of every business department.
- How to up-scale your content operation, whether you’re an SME or global organisation.
What your B2B outreach strategy should look like in 2018
Looking at the key outreach trends of 2017, we look at the tools, techniques and strategies that you should be adopting to get more value from your content in 2018.
- What worked in 2017, and what we can learn from it.
- How to get more “bang for your buck” in content outreach.
- How to measure the impact of your outreach strategy.
Schedule
Wednesday
- 11:00 - What your SEO agency should be telling you in 2018
- 12:00 - Building an optimising an automation strategy to take your sales and marketing to the next level
- 13:00 - How to create a fully integrated digital strategy
- 14:00 - How to identify your target audience and transform them from customers to advocates through amazing content
- 15:00 - Making the mundane inspiring: Creating compelling and effective content, no matter what you sell
- 16:00 - What your B2B outreach strategy should look like in 2018
Thursday
- 11:00 - What your B2B outreach strategy should look like in 2018
- 12:00 - Making the mundane inspiring: Creating compelling and effective content, no matter what you sell
- 13:00 -How to identify your target audience and transform them from customers to advocates through amazing content
- 14:00 - How to create a fully integrated digital strategy
- 15:00 - Building an optimising an automation strategy to take your sales and marketing to the next level
- 16:00 - What your SEO agency should be telling you in 2018
About the Sponsor
We’ve been around for a long time – over two decades in fact. That means that we’ve seen just how much the digital landscape has changed. We have seen how search has changed, how content has changed, and how consumers have changed.
We have used that experience to ensure that we’re always at the cutting edge; at the cutting edge of technology, the cutting edge of insight, and the cutting edge of strategy to leverage those opportunities.But it’s not about where we have been, but about where we can take you. We have a talented team of more than 180 digital specialists, from strategists, creatives, journalists, developers and writers, armed with market-leading bespoke tools and innovation.
And as part of IPG Mediabrands, one of the world’s largest agency groups, we have more than 2,500 digital experts in 46 countries around the world to help us take your brand wherever you want it to go.