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RUNNING
ALONGSIDE:
B2B Marketing Expo 2018 B2C Marketing Expo 2018 Marketing Technology Expo 2018 Call & Contact Centre Expo 2018 Sales Innovation Expo 2018
Show Dates: 21 & 22 March 2018, ExCeL London

B2B Inbound Marketing Masterclass

B2B Inbound Marketing Masterclass

Inbound marketing is the new black! But what can it do for your business? How can it help you to generate sales enquiries and what do you need to do to make it work for you?

Bob Dearsley (author, blogger and 30-year veteran of B2B marketing & sales) and Verity Dearsley (Managing Director, The B2B Marketing Lab) provide some really practical “How to” advice on developing an effective inbound marketing strategy, building inbound marketing programmes, and in a unique piece of insight they explain how they reviewed the marketing automation products available on the market and how they chose their preferred platform.

Learn how marketing automation tools can take the heavy lifting out of manual marketing tasks like lead nurturing, lead scoring, and prospect profiling, leaving you to focus on content strategy and on developing your website as your best lead generation tool.

dont miss

Schedule


Tuesday

  • 11:00 – Twenty Questions: Am I ready for Inbound Marketing? A live, interactive, workshop assessment which through 20 questions and answers will show you what you need to be able to do to benefit from an Inbound approach to your marketing.
  • 12:00 – A 12-step guide - How to successfully launch and deploy an Inbound Marketing Programme - a clear programme plan document that you can take away with you to help you to get started with Inbound.
  • 13:00 – Goldilocks and the Marketing Automation platforms: HubSpot, Marketo or Pardot what should I choose? Our assessment of the three bears of marketing automation - and key questions to ask of your potential suppliers.
  • 14:00 – Twenty Questions: Am I ready for Inbound Marketing? A live, interactive, workshop assessment which through 20 questions and answers will show you what you need to be able to do to benefit from an Inbound approach to your marketing.
  • 15:00 – A 12-step guide - How to successfully launch and deploy an Inbound Marketing Programme - a clear programme plan document that you can take away with you to help you to get started with Inbound.
  • 16:00 – HubSpot Onboarding: A very practical session to show how and what you need to do to deploy the HubSpot software into your business - 10 key tips and hacks that you need to know?

Wednesday

  • 11:00 – Twenty Questions: Am I ready for Inbound Marketing? A live, interactive, workshop assessment which through 20 questions and answers will show you what you need to be able to do to benefit from an Inbound approach to your marketing.
  • 12:00 – A 12-step guide - How to successfully launch and deploy an Inbound Marketing Programme - a clear programme plan document that you can take away with you to help you to get started with Inbound.
  • 13:00 – Goldilocks and the Marketing Automation platforms: HubSpot, Marketo or Pardot what should I choose? Our assessment of the three bears of marketing automation - and key questions to ask of your potential suppliers.
  • 14:00 – Twenty Questions: Am I ready for Inbound Marketing? A live, interactive, workshop assessment which through 20 questions and answers will show you what you need to be able to do to benefit from an Inbound approach to your marketing.
  • 15:00 – A 12-step guide - How to successfully launch and deploy an Inbound Marketing Programme - a clear programme plan document that you can take away with you to help you to get started with Inbound.
  • 16:00 – Goldilocks and the Marketing Automation platforms: HubSpot, Marketo or Pardot what should I choose? Our assessment of the three bears of marketing automation - and key questions to ask of your potential suppliers.