twitter linkedin facebook
RUNNING
ALONGSIDE:
B2C Marketing Expo 2018 Marketing Technology Expo 2018 Call & Contact Centre Expo 2018 Sales Innovation Expo 2018
Show Dates: 21 & 22 March 2018, ExCeL London

workshop

Avoiding the Digital Marketing Trap Masterclass

There is currently a disconnect between Customer Relationship Management systems and Marketing Automation tools for B2B marketers – one that doesn’t arise for people in consumer marketing. This can create problems with disjointed understanding of the prospect, inaccurate data and ineffective marketing campaigns. But there is a way round this problem. The marriage between marketing and CRM can become more sophisticated, offering not just email tools and lead capture, but also website visitor tracking, sales engagement, surveys and marketing asset tracking – offering invaluable connections between B2B marketing goals and contact-centric marketing activity. Come to our Masterclass and find out more.

At A Glance

  • CRM and Marketing Automation mostly operate with separate databases. So how do you segment and target your B2B customers in CRM if all the lead gen tracking is elsewhere?
  • You can’t copy all the company-level profiling from CRM to Marketing Automation, so how do you avoid having to mess around in Excel or Business Intelligence tools?
  • Why have the headache of dealing with Business Intelligence tools for dashboards and KPIs when they should all be derived from your CRM database alone?
  • How much easier would your life be if B2B marketing data were all in one place?

Register For This Masterclass Today!

dont miss

Schedule


Wednesday

  • 11:00 - Avoiding the Digital Marketing Trap
  • 12:00 - Avoiding the Digital Marketing Trap
  • 13:00 - Avoiding the Digital Marketing Trap
  • 14:00 - Avoiding the Digital Marketing Trap
  • 15:00 - Avoiding the Digital Marketing Trap
  • 16:00 - Avoiding the Digital Marketing Trap

Thursday

  • 11:00 - Avoiding the Digital Marketing Trap
  • 12:00 - Avoiding the Digital Marketing Trap
  • 13:00 - Avoiding the Digital Marketing Trap
  • 14:00 - Avoiding the Digital Marketing Trap
  • 15:00 - Avoiding the Digital Marketing Trap

Slot Places left
Wednesday 11:00 32
Wednesday 12:00 30
Wednesday 13:00 32
Wednesday 14:00 32
Wednesday 15:00 32
Wednesday 16:00 30
Thursday 11:00 31
Thursday 12:00 30
Thursday 13:00 32
Thursday 14:00 32
Thursday 15:00 31